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Electronic Media
Interactive Television
An IVRS can be programmed to receive thousands of calls every hour from viewers who wish to vote on issues raised by a television program; or, the outcome of a program can be determined by viewer choice. Specials contests, lost and found information, classified advertisements etc. can also generate substantial calls.
Radio Contests & Opinion Poll
Radio stations can use IVRS to handle the large volume of calls generated by talk show formats and on-air contests. For example, listeners dial into a system that asks them to record a joke of the day; or they are asked to record their opinion on a topic of current interest. Personnel at the radio station review responses when they have free time and the best answers are edited for airing at a later date.
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