We are the largest provider of Voice Mail Services for Bharat Sanchar Nigam Limited, government owned and the largest Telecom Service Provider in India. Voice Mail services are being availed by its subscribers at Kolkata , Chennai, Bangalore, Ahmedabad, Indore, Punjab and Haryana since May 2002. Currently over 500,000 subscribers have registered for this service. Dialnet is in further Agreement with BSNL to expand this AMS service over their entire network.

We are offering various IVR based information and entertainment services for the largest fixed telecom providers and government owned companies Bharat Sanchar Nigam Ltd. and Mahanagar Telephone Nigam Ltd. under revenue sharing agreement. The new services are being added at regular intervals, either developed in house or in agreement with content partners. A list of the services already deployed are :

• Cricket update
• Joke Line
• Horoscope
• Mimicry Line
• Health Line
• Personality Tips
• Dial for Music
• Dial for SMS quotes
• Classified services
• Dating service
• Group Talk
• Music Messaging
• Sacred Thoughts
  

We are in partnership with AC Neilson ORG Marg provided the live election updates for the three largest News Channels of India – Star News, Aaj Tak and NDTV for the Assembly Elections in November 2003 for 530 seats in five States.. The updates were made by the field representatives at the counting stations straight from their cell phones into the IVR which were networked with the News Channels over the dedicated network for live update. A call center with fax integration was also provided.

Star Plus hosted the biggest game show – “Kaun Banega Crorepati”, the Indian version of ‘Who Wants to be Millionaire’ which used the IVR platform of Dialnet for the callers to participate in the quiz on phone for screening of the contestants. Dialnet handled over 100 million calls during the span of the show, the record of sort for the value added voice application in India.

Independent New Services ran a daily poll on Star Plus at the end of their program soliciting calls from viewers. The poll required the caller to respond for or against a subject/development/ question generally linked to current affairs. Each poll started at 2330hrs every day and continued thru to 1730 hrs the next day. At 1800 Hrs a back-end task collated the data for the poll and transmited a fax-message to the INS bureau. The process was totally automated and did not required any manual intervention at our end. The service clocked calls ranging from 1000+ to as high as 25000+ per poll.

A one-hour game show hosted on Star Plus. Dialnet provided the telephony application for the game show. The service was made available behind the numbers in Delhi, Mumbai, Kolkata, Bangalore, Kanpur, Ahmedabad, Nagpur, Ludhiana and Indore.

Dialnet over its IVR platform provided services for STAR TV on regular basis, which had started in the form of an interactive contest for afternoon viewer’s of STAR TV. Further for the benefit of viewer’s of STAR TV an application to provide details of one of their popular programme namely KUMKUM was provided in audio format for those who had missed out the programme for that particular day.

 Dabur Star Parivaar Poll
 Samsung Star Plus Tumse Hai Zindagi Contest
 Krishna Arjun Singapore Contest
 Asian Paints Screen Jodi No. 1 Contest
 Whirlpool GR8 Women Awards

 Hunt for Harsha Version Audition Line
A talent search for identifying from amongst the school children a winner through audition who can be a one like Harsha Bhogle, the celebrity cricket commentator from India.

 Dada Milega Australia Mein contest
Four questions are asked over the channel in their weekly Cricket Show programme and the caller has to dial in his responses over the phone.

 Australia Challenge Contest
The viewer watching the current VB Series in Australia with India, Zimababwe & Australia, during a match has to spot a banner or an Indian Activity and after that record the over in which he saw the activity with the details.

 Rocker Soccer Contest
Associated to the current English Premier League season of FootBall, where any individual or a band compromising of 2-5 persons can record jingle in their voices over the IVR.

Dialnet behind its IVR are providing services for ZEE NEWS a leading news channel throughout India for various interactive contests, polls, viewer’s opinion and feedback for their channel.

Zee is organising Cine Awards for the year 2003 with polling application on Dialnet IVR platform for the callers to nominate their favorites under various categories.

Dial in contest for Sony Set Max channel was done throughout India during the World Cup 2003 by Dialnet on IVR which evolved huge responses from the viewer’s all over the country and clocked over 1.5 million minutes

MAA TV –a leading regional entertainment Channel in Andhra Pradesh is using Dialnet services and have been doing regular applications, some of which are long term:

 Tambola
A weekly game show like Housie where the caller gets a ticket over the phone with which he plays the game in real time when the show is live. The winners under different categories contact the organizers immediately for claiming their prizes.

 Aksharmaala
The service provides a caller to play this interactive game show where in the channel displays one letter each in its 4 to 5 popular programmes within a stipulated time period in the evening.The viewer have to make a word including all the letters declared for that day and record their answers over the IVR.

 Maa Poll
This service enables the caller to register his/her opinion over the question asked on the channel on a daily basis on issues related to latest developments in state/ politics current events etc. The result is announced within the news capsule.

 Prematho
This service provides the caller to record his/her greetings in their own voice for their family/ relatives which shall be aired over the channel as per date provided by the caller when he/she wants the greetings to be aired.

 Opinion
This service provides the caller to record his details for his selection in the program he is interested.

Dialnet is behind its IVR are providing services for TARA TV a leading regional channel in West Bengal for various interactive contest and polls for its viewer’s of various programmes.

We are currently running a service for AAJTAK-“AAP KI BAAT” where a caller can record his opinion /messages/suggestions for the channel. Various contest are also running for the channel where a question is asked on the channel and answers are taken over the IVR. Aaj Tak is India’s largest News Channel.

A studio based 30-minute Hindi Game Show hosted on SABe TV, a premier national Hindi entertainment channel where the viewers played the game as they watched Jab Khelo Sab Khelo hosted by the famous celebrity Shekhar Suman. This interactive game show was essentially a lottery based application being telecast on a prominent Indian Hindi Channel ‘SABe TV’. All components of the service from the ticket generation to allocating particular tickets to selecting numbers during the play to generating winners from amongst all tickets has been developed in-house by Dialnet. The service was available locally in 11 prominent cities across India and handled approximately about 30 million call minutes.

A regular late night talk show hosted by Smriti Iraani, the most popular TV actress and now an anchor, in this program talks to a panel and audience on sensitive women and social issues. Dialnet provides an IVR application where the callers can record their messages, queries or observations which are then dealt by the hostess.

This is a special service, that launched exclusively for the benefit of Airtel subscribers, whereby callers dial the number ‘906’ on their handsets; the calls are then internally routed from Airtel’s switch to ours through a direct Microwave link. The application provides a ball-by-ball update of the scores during the one-day international cricket matches. This service is available to Airtel Customers only. Airtel is the largest mobile service provider. Till date more than 10 million call minutes have been received for this service.

An exclusive service for Airtel subscribers where the caller dialed to listen to music of his choice or send a message to another phone number with music/song appended chosen from a given selection or order Music CD’s.

The contest invited subscribers of the daily to call and participate in the Headline contest. It evoked very good interest and more than 700,000 call minutes were clocked in a month’s span.

Dialnet deployed an application behind its IVR for shortlisting people to take part in a Debate held in Delhi between leaders of two main political parties, BJP and Congress, just before the Assembly Elections in November 2003.

An interactive voice broadcast application ‘Number Contest’ where the persons were called by Dialnet Voice Broadcasting Platform with a quiz to enter the answer in numbers. More than 100,000 callers were called from a given database during the three weeks event.

An interactive quiz for the school children with multiple choice answer and a clue.

We provided results for the students of 12th , 10th and All India Engg. Entrance Examination on its IVR throughout India for the 2002-2003 Academic Session with more than 100,000 examinees calling to find their results.

Results from Other Secondary Boards

Dialnet behind its IVR Platform declared results for Gujarat, Madhya Pradesh, Maharashtra Secondary Boards for the 2002-2003 Academic Session. The service received more than 300,000 calls.

Bill Junction, an ICICI group company, has introduced a voice payment gateway where a registered caller can get the details of his bills from various utility organization and can also make the payment over the phone. This voice payment gateway service has been designed, developed and is operational on Dialnet platform in Mumbai, Delhi, Kolkata, Bangalore, Ahmedabad and Pune.

This contest was an interactive game service, sponsored by Coco Cola where the caller had to execute a series of steps and play a game of football. The scorer of the goal was rewarded with prize by the Company. More than 200,000 callers participated within a span of one month.

The project began as an annual affair that was launched around 1st July of every year by Unit Trust Of India for Unit scheme 64, the largest mutual fund in India for the benefit of the 2.7 million certificate holders who called on the Dialnet IVR to inquire the dividend status.

Doordarshan is the Government owned TV medium, which has the largest reach in India (Estimated Viewership of more than 200 Million). Doordarshan entered into a strategic relationship with Dialnet for various projects for them viz:

• Independent Day Quiz Contest.
• LIVE Opinion Polls and Question sessions where the general public could ask questions during the program session, their callers were routed and screened via the Dialnet switch.
• Special projects like “Hi-Tech Surgery” discussion forum.In this service callers from all over the country asked questions on Six Specific Subjects. The questions for each were catalogued into FAQ lots as well as some specific ones. A sample lot of callers were also selected on the merits of their case and invited to the studios. The program capsules then had the select audience raising their queries to the panel of surgeons, who also heard and answered the recorded questions.

TWI an IMG Group company is the premier TV event management agency which sells its broadcast rights to various channels, providing the live feedback rights for their specific footprint areas. This again has started off a bi-partite sub-product whereby TWI canvasses their advertisers who sponsor various contests during important sporting events.

Important among them being :

broadcast over Doordarshan. We handled a total of 178,000 calls for 7 contests from the Quarter-Final to the Final matches.

Cricket contest at Toronto during September 98. The broadcast was provided by ESPN whose footprint covers the Indian sub-continent upto the middle-east countries. Calls handled were 95,981during the series.

In October 98 in Bangladesh. This was telecast via Doordarshan. Calls handled during the series were 2,72,834.

Dialnet behind its IVR is running a service for RED FM in Delhi, Mumbai and Kolkata wherein the caller can take part in various contests, opinion poll and send in his song request for a particular person to be aired.

An IVR based Exit Poll and Result announcement service used by the field representatives to dial in and feed the sample data for the exit poll and also update the results for the assembly elections in various states.

The operator assisted exercise aims at retaining various categories of customers, classified by HSBC as lost/to be lost/discouraging cases in a highly competitive credit card market. The service started with one Tele-desk and in a short span of less than 6 months the number of dedicated manpower for the exercise has increased to 15+ that also includes field staff. On an average the team has consistently maintained a 'save' ratio ranging between 38-65%. The Delhi team has been constantly successful in all contests/schemes announced by the bank from time.
Besides the credit card, Dialnet is currently also handling personal loans & internet applications for the bank.

BILT Helpline was launched in Oct'2000 providing comprehensive information about BILT Product Line and distributors. It gives facility for free information regularly on registration.

We have partnership with Amex for various value-added services. The project to market their credit and charge cards to the residents of NCR of Delhi ran successfully for an extended period when Amex was launching it’s credit cards in the country. This project involved a dedicated team of 12 tele-agents and 3 field executives. Amex has a stringent set of qualification norms, as a result of which their existing partners have a very low applications-to-approvals ratio; we strove towards achieving a 65% ratio against the standard of 43%. We invested a lot into this project in terms of quality manpower, automated database sourcing and warehousing, hardware and software infrastructure. We had gone to the extent of procuring bi-natural/noise reducing headsets from Platonic. This call-center was equipped with a Call-center solution from Parsec with features like predictive-dialer and screen pop-ups built-in. All these were path-breaking factors unheard of in those days before the advent of International Call centers in India.

This operator assisted customer loyalty program aimed to enroll customers to the Purple club loyalty program and avail benefits. It has, at times included profiling the customer (lifestyle, business and personal details), invitations to events (fashion shows), sampling of new offers and motivating customers to use them, inform customers for redemption of points earned and other activities as specified by the client.

This bank has been involved in multi-faceted projects with us. The Tele-marketing project was undertaken to provide necessary impetus to garnering additional customers in a very short span of time, for the year ending March’98. The project was initiated on a trial basis for a week. The results however were so promising that it was extended to run through till the end of the financial year.

This program complements a radio program run on ARI-FM channel in Delhi & Mumbai. As a promotional program about basic medicare and their own product line, the program is an excellent one in terms of its infotainment value. Coupled with some heady mix of music selections the program is much more attractive. By adding a phone-in contest, based on basic medical issues, the entire capsule has been vastly improved, adding a listener loyalty far beyond the scope of such programs. The contest starts off at the end of the radio show, and results have to be collated at a fixed hour the next day, accurate feedback along with randomly selected correct entries provided to the show promoters within a span of two hours. The show despite being of a local nature clocks over 4,000 calls in a day in each of the two cities.

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